The dedicated SEO consultant for brands who hate agencies.

I’ve heard the story countless times: you hire an agency, sign a binding contract and get a generic report exported from a tool you’ve never seen. You’re left wondering, “What’s the value in this? Does this lead to more clicks and customers? Am I losing money?”

That is why as a freelance SEO consultant, I built SEO Growth Hub to be the antidote to that confusion. When you reach out to me, you’ll be working with me from start to finish. I do the work, show you exactly how your SEO functions and how it impacts your business.

Book a strategy call

The founder, Nikolai Micallef

Hey, my name is Nikolai Micallef, the founder of SEO Growth Hub with a big love for tennis. In fact I approach SEO with the same discipline I bring to the tennis court.

I currently navigate the complex digital landscape of igaming at Betsson Group, working on SEO initiatives and being part of a team that delivers. But my journey is not just corporate.

In fact, I combine my love for tennis and for SEO into the hustle of a tennis blog called Guide My Tennis. This is not just a blog, but a live sandbox to test strategies. This gives you the best of both worlds: The safety of big-business experience with the agility of a startup founder.

I hold a B.Sc. in Business & IT from the University of Malta and am a certified Digital Marketing Professional. But credentials only matter if they drive results. Whether I’m analysing server logs or coaching a tennis player, my philosophy is the same: Performance over potential.

Whenever I’m not auditing websites, you’ll often find me on the tennis court, hiking nature trails, or running around with my German Short-Haired Pointer.

So, am I the right fit for you? If you want a partner who speaks your language, reach out. Let’s set up a free intro meeting..

Nikolai Micallef Freelance SEO Consultant Portrait

Keeping my promise to you

As a freelance SEO consultant, I built SEO Growth Hub on three core principles. This is what sets me apart from the generic pool of service providers. Offering no buzzwords, no fluff, just pure passion for SEO results.

Clarity over jargon

SEO shouldn’t be a black box. And your time is valuable, so that is why I strive to create easy to understand reports that will help you understand what is being optimised.

Adaptability over tradition

Outdated SEO tactics don’t work anymore. With SEO Growth Hub, your business would be getting a tailored SEO strategy, designed to deliver measurable growth today and tomorrow.

Results over hype

My goal isn’t just to do your SEO; it’s to see your brand grow beyond the website. I work with objective specific payment, so if we don’t reach that objective, you keep your money.

Choose your path for organic growth

No bloated retainers. Just transparent pricing and targeted results.

The SEO Action Plan

💰 One off audits starting at €350.

Stop guessing why your site isn't ranking. We manually crawl your website, find the critical errors costing you money, and give you a step-by-step roadmap to fix them.

View the action plan

The Local Domination

💰 Local SEO from €300/month.

Stop losing customers to the guy down the street. We fully optimize your Google Map presence so your phone rings when local customers search for your services.

Dominate local search

The Outsourced Engine

💰 Consultancy from €600/month.

Outsource your organic growth entirely. We handle your technical health, content creation, and ongoing strategy so you can focus on running your business.

Explore the partnership

Not sure where to start?
Book an intro meeting today

With an introductory meeting, I can help you identify what's holding you back, set a clear path for achieving quick wins and more importantly, get a clear view of how your website is doing on the digital landscape.

Book a strategy call

Practising what I preach

"SEO Growth Hub exists to help businesses take control of their organic growth. Through expert consulting and valuable SEO insights, I empower businesses to make informed SEO decisions and get results that actually matter."

Nikolai Micallef
Founder, SEO Growth Hub